BrandGenius®: Contact the Genii
PeterFisk
Peter Fisk is an experienced strategist and marketer, having spent many years working with the likes of American Express, British Airways, Coca Cola, Marks & Spencer, BT, Cable & Wireless, Microsoft, Philips, O2 and Vodafone.
He is author of the new best-selling book Marketing Genius which explores the left and right-brain opportunities for marketing to deliver extraordinary results in today’s complex markets . He also wrote The Complete CEO, and has just published Business Genius, an inspirational guide to business growth.
Peter is founder of The Genius Works, and is an inspirational speaker on all aspects of strategy, marketing and innovation. Business Strategy Review recently described him as “one of the most important new business thinkers.
Marketing Genius has sold over 20000 copies and has been translated into 28 different languages Green Business commercial languages. He is now writing on how to achieve success by doing the right thing ethically and environmentally .
He was previously the CEO of the world's largest marketing organisation, the Chartered Institute of Marketing, Partner at strategic innovation firm The Foundation, Director of Brand Finance, led the global marketing consulting team of PA Consulting Group, and managed brands and strategy at British Airways.
e: peter@brandgenius.com
m: +44 (0)7834 483 830
DavidHaigh
David qualified as a Chartered Accountant with Price Waterhouse in London. He worked in international financial management then moved into the marketing services sector, firstly as Financial Director of The Creative Business and then as Financial Director of WCRS & Partners.
He left to set up a financial marketing consultancy, which was later acquired by Publicis, where he worked as a director for five years. David moved to Interbrand as Director of Brand Valuation in its London-based global brand valuation practice, leaving in 1996 to launch Brand Finance.
David has lectured on the subject of brand valuation at Harvard Business School in Boston, Cranfield School of Management, the London Business School, the Chicago Business School, North Western University in Chicago, the IMD in Lausann, Switzerland and the Nanyang Business School in Singapore.
David has written extensively for the financial and marketing press. He is author of ‘Brand Valuation’ (FT - Retail and Consumer Publishing, 1998), ‘Brand Valuation - a review of current practice’ (IPA, 1996), ‘Strategic Control of Marketing Finance’ (FT/Pitman Publishing 1994) and co-authored ‘Marca Valor do Intangível’ (Editora Atlas, August 2003) with Gilson Nunes (Managing Director, Brand Finance do Brasil).
e: david@brandgenius.com
m: +44 (0)7885 153 725
DavidHensley
David has led creative projects creating brand identities and developing customer brand experiences with award-winning retail design for companies around the world including DBS in Singapore, Elion in Estonia and Mobily in Saudi Arabia.
David has held senior positions with several international Branding consultancies. He was a Senior Partner with Lippincott, Managing Partner EMEA for Vivaldi Partners, and Director of Consulting for Europe with FutureBrand. He has led international strategy consulting teams with McKinsey & Company and Towers Perrin, and held Executive positions in strategy and marketing with Shell, Carlton Communications and Credit Suisse.
David has written many articles, spoken at conferences around the world and been featured on the BBC, CNBC, and CNN. He has given guest lectures at the BMW Brand Academy, the Unilever Marketing Academy and London, Warwick and Ashridge Business Schools.
e: d.hensley@brandgenius.com
m: +44 (0)7740 075 425
BrandGenius®: Our virtual international network
BrandGenius is supported by an international network of experts.
Details of the BrandGenius network to be announced soon.
For further information please contact Alex Couzins on alex@brandgenius.com.