BrandGenius®: The four zones of value innovation
Brand Innovation Solutions
A typical project might involve a phased approach through a series of “zones” to develop better solutions.
The BrandGenius team will add value through a carefully structured process, energetic facilitation of workshops in a way that brings external perspective, challenge and discipline – harnessing the knowledge of people internally, whilst providing the structure to ensure that you make the right choices to unlock profitable growth for your brand.
We believe that it will help you deliver improved results though better strategies, innovation and marketing. Unlocking the potential of brands to create extraordinary value for customers and shareholders.
Future Zone
Where are the future opportunities?
People ¦ Social ¦ Economic ¦ Technological ¦ Organisational
Where are the adjacent markets?
Products ¦ Channels ¦ Capabilities ¦ Customer Segment ¦ Forward Integration
Which markets have the most potential?
High Growth Markets¦ Optimal Competitive Position ¦ Profitable Customer Segment
Creative Zone
Gaining new perspectives
Business ¦ Customer
What are all the possibilities?
Market Innovation ¦ Concept Innovation ¦ Product Innovation
Creatively stretching the possibilities
Exploring ¦ Creatively ¦ Innovation ¦ Focusing ¦ Commercialising
Concept Zone
Which are the best ideas?
Exploring new concepts ¦ Responding to change
Fusing the best ideas together
Experiential ¦ Powerful ingredients
Shaping new value propositions
Articulating brands through compelling propositions ¦ Leverage Brand Power
Evaluating how best to deliver them
Extending brands to reach further faster and more profitably ¦ Maximising Value
Impact Zone
Turning customers into profits
Building long-term relationship with customers ¦ Smart Strategies
What will be the impact?
Articulating the real value of brands and innovation
